Temptations Cat Treats
Temptations cat treats are really a unique product. Seriously if you even slightly shake the pack, cats came out of the woodwork. There were a million solutions but the truth we uncovered was that not only do cats come running, they literally stay by your side.
Thus, was born ONCE YOU SHAKE ‘EM, YOU CAN’T SHAKE ‘EM with visuals that cat owners couldn’t get enough of. Never have we created such a campaign that connected so intrinsically with our target. In fact, as much as creatives disdain testing, this campaign tested through the roof.
When it launched, we actually got love mail…who gets love mail?? And some of it was from our client when sales outpaced category share and growth.