Combos aren’t rocket science, just delicious combinations of things that go together. Voila, an idea was born to compare them to things that don’t go together so well. Testing killed off about 3,954 bad combos but a few good ones snuck through. It’s proof that a very simple product benefits from a very simple execution. It’s also proof that a simple idea is a must for the digital world. People compared their bad relationships, recipes, job offeres, etc., etc., etc to good combos giving us even more mileage for sharing.