Our philosophy is simple and because we love harmony, consists of 6 steps:
Plain and simply, we’re transparent with our clients. We work to understand the business objective and environment and address the opportunity as we see it. And because we have deep experience in the areas of brand building, re-building, advertising and PR we can help determine what's needed.
We do our research. We dig, we analyze, we dig more and don’t stop until we find what we need. We have our secrets, namely Karin who should probably have been a private detective in another life. What we mean is that we find out everything there is to know about your category, your brand and every brand in existence you may face. This is probably the only area where we are kind of ruthless.
Scientific 6th Sense
Once we’ve done all that digging we use the information to arrive at the right strategic solution, carefully blending the data with our intuitive insights to find the sweet spot of consumer need and consumer want.
Creative Creative Creative.
And of course creative is everything. Once we collectively agree on the strategic approach, we turn on the creative power.
We pride ourselves in developing unexpected approaches that are steeped in logical strategic thinking and based in cultural relevance.
Often great ideas lose their luster in mediocre production practices. We simply will not let that happen. We partner with some of the best film/digital/social producers to make sure that ideas manifest into the best they can possibly be.
This is important to us not only with the people we work with but with brands themselves and what they stand for. We’ve been in the business way too long to try and fake purpose with the public.